Alphabet’s Google announced on Wednesday that it has integrated generative artificial intelligence into its Search feature for users in India and Japan. This AI enhancement will present text and visual outcomes when prompted, including summaries of information.
Initially introduced exclusively in the United States, this functionality has now been extended to India and Japan. Users in these countries will be able to choose to enable this feature. Japanese users can enjoy the feature in their local languages, while in India, it’s available in English and Hindi.
Google’s Search function primarily serves the purpose of retrieving information, such as locating products for purchase. This is distinct from its chatbot Bard, which possesses a persona capable of engaging in human-like conversations, even generating software code.
In the realm of AI-powered search, Google’s offering competes with Microsoft’s Bing.
In a separate development, Google unveiled its AI-driven tools to enterprise customers on Tuesday, offering them at a monthly rate of $30 (approximately Rs. 2,500) per user. This move by the Alphabet-owned company capitalizes on the growing popularity of AI technology this year.
The pricing mirrors that of Microsoft’s “Copilot,” an AI-infused office software suite comprising applications like Teams and Outlook.
In response to OpenAI’s successful launch of ChatGPT last year, Google has significantly amplified its investments in generative AI throughout this year. The company made this announcement during the Google Next conference held in San Francisco. Alongside this announcement, Google also introduced an updated version of its proprietary AI chips and a tool for watermarking and authenticating AI-generated images.
Among Google’s new offerings is “Duet AI in Workspace,” designed to aid users across various applications like Docs, Gmail, and Slides. It assists in tasks such as content creation, email drafting, and customized visual generation.